Technology is now the backbone of the economy, forcing marketers and entrepreneurs to engage in digital marketing, an expertise that, to be successful, requires knowledge in a wide variety of areas: traditional marketing, web design, SEO, social media, content production and much more.
With many companies implementing their digital marketing policy and hiring professionals in this field, how would you stand out from your competitors as a digital marketing specialist?
So let’s take a look at the top 7 skills required to become an expert in digital marketing:
1. Data analysis
By data analysis we mean the use of modern software and functional procedures to collect and process a wide range of information from the different online interactions of your target market. Consumption of content, online transactions, search queries, and other digital footprints relevant to your business can constitute these online interactions. Marketers can do better analysis and make relevant marketing decisions, as there are now many tools to measure data across different platforms. It is important to take into account the principle of data cleansing, which refers to the process of eliminating incorrect data,
2. Content creation
The heart of digital marketing is to generate content that can attract a target audience to the corporate brand. The approach should not only aim to create high-quality content and easy-to-reference content, but also to understand the process that makes it possible to effectively engage audiences. It’s best to make “sustainable content creation” part of the goal. Either way, if a customer discovers the content a day or years later, the information will still be relevant to meet their needs.
3. SEO & SEM
Google’s algorithm modernization process is constantly evolving, and the importance of using applicable and specific keywords has skyrocketed. Therefore, natural referencing (SEO) becomes an important skill that any digital marketer must have to intervene at all levels of digital marketing. The technical aspects of search engine optimization should be taken care of by specialists on the team. That said, having a solid grasp of search engine optimization mechanisms and knowing how to optimize all forms of content is crucial to successfully running a digital marketing campaign. SEO and SEM not only help you deliver your content to the target audience,
Customer experience monitoring helps businesses understand the growing needs of their target audience. Customer relationship management is a skill digital marketers must develop that involves strategies you can use to master and maximize the customer experience. Connecting with your customers on a more emotional and personal level is always an added benefit for the brand as it increases the chances of customer retention . A marketer must show empathy and good communication skills to improve customer service.
5. Communication skills
For a digital marketer, the required communication skills include delivering impactful messages, building trust, and building relationships. The goal is to create a powerful message and convey it to customers in a clear, concise, interesting and relevant manner. A digital marketer needs to be able to see things from a different perspective, communicate ideas in a way that the audience understands them, and understand what the audience will find entertaining and useful.
6. Social networks
Social media is emerging as a forum for public conversations. The digital marketer can use it to their advantage to convey a relevant message to the relevant audience. Social media isn’t just about posting content. When strategizing for social media, marketers need to understand three factors – content quality, relevance, and audience engagement. Each social platform has its own algorithm that helps businesses target their content to a specific audience, allowing them to get accurate data. Some of the new tools, such as paid advertising, boosted posts, hashtags, and business groups,
7. Basic design skills
Today, visual content gives you more visibility than written content. Videos are taking over the internet because we now know that they have a higher conversion rate, a higher mobilization capacity and a higher SEO ranking.
It is recommended that digital marketers have basic knowledge of software such as Adobe creative suite (Photoshop, After Effects, Illustrator, InDesign, ets.), Canva, InKscape that will help them create visual content.
Basic knowledge in each skill is recommended, with expertise in some areas. Keep in mind that while technical knowledge and skills can be learned, qualities that acquire this knowledge cannot be learned in the same way; focus on improving your soft and hard skills .